Microsoft’s Live.com full page ad
October 30th, 2006 by binnur
Have you seen Microsoft’s full page ad for Live.com? It was on The Wall Street Journal this past Friday, October 27th, 2006. I enjoyed the ad, including Bill’s photo that is used for demonstrating the slider bar. Here is their starting statement:
“Before we begin, let us state the obvious. We’re late to the game. We admit it. But instead of shrugging our shoulders and becoming a footnote in search history, we’ve decided to write a few new chapters. Because, quite frankly, it’s just the beginning. In fact, 7 million new pages are added to the Internet every day. Can you say, “Whoa”?”
This is part of the new advertising trend on making things more personal. Well, it worked! Not only I used Live.com for few of my searches that day, but I even provided feedback. Can you say “Whoa”? ☺
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