Lego Christmas shortage
November 1st, 2006 by binnur
You might have seen my blog on Lego previously. As I mentioned before, Lego is now focusing on their core business. Part of these efforts also include moving their production and distribution centers to countries with lower wages. Unfortunately, their operationalization of these plans are not well executed with the Christmas in mind, and it looks like these structural changes are impacting their ability to deliver on their key products. The spokesperson indicated that their most popular products are impacted and they are not able to fulfill the demand. If you were planning on getting some Lego’s this Christmas, mainly Duplo bricks, boxes with Lego City, Star Wars and Lego Technik sets, you should start your shopping now.
Full article is accessible at cbc.ca - Lego faces Christmas production block. Based on the article, Lego could potentially loose $127 million in lost Christmas sales…