Kodak Moment – Now Digital

Kodak has apparently released an internal video for external viewing, which currently has over 100,000 views on the YouTube site. It is quite invigorating, and I hope you will enjoy the video as well. Plus, I figured this is a good opportunity to test incorporating video to my blog :)

Though the commercial is impressive, and purposeful with their intent to recapture the “Kodak Moment”, I do question their ability to be successful. They are quite an innovative company. And, one cannot forget their memorable slogans, starting with the slogan for their first simple camera introduced in 1888 you press the button, we do the rest.

Kodak also has been struggling for the past several years, especially when it came to digital technologies. They have been acquiring companies, selling them, outsourcing their manufacturing of digital cameras, and overall restructuring the company to regain the market. I hope they will be able to live up to this advertisement.

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One Response to Kodak Moment – Now Digital

  1. Pingback: KiteTail: innovation management for growth

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