http://blog.kitetail.com/2007/02/05/strategy-101-revisiting-low-cost-leadership-with-dell/ practical ideas on innovation and technology management Tue, 02 Dec 2008 22:44:24 +0000 http://wordpress.org/?v=2.6.2 http://blog.kitetail.com/2007/02/05/strategy-101-revisiting-low-cost-leadership-with-dell/#comment-5796 » Blog Archive Amazing how fast time passes… | KiteTail: innovation management for growth Thu, 04 Oct 2007 04:34:56 +0000 http://blog.kitetail.com/2007/02/05/strategy-101-revisiting-low-cost-leadership-with-dell/#comment-5796 [...] Strategy 101: Revisiting low-cost leadership with Dell — Interestingly enough, this article has been at the top of the reading list from day one. Not sure if it is due to Dell or there is more interest in achieving differentiation via low cost leadership. Either way, average time spent is little over 4mins on this article. Wow! [...] [...] Strategy 101: Revisiting low-cost leadership with Dell — Interestingly enough, this article has been at the top of the reading list from day one. Not sure if it is due to Dell or there is more interest in achieving differentiation via low cost leadership. Either way, average time spent is little over 4mins on this article. Wow! [...]

]]> http://blog.kitetail.com/2007/02/05/strategy-101-revisiting-low-cost-leadership-with-dell/#comment-222 KiteTail: innovation management for growth » Blog Archive Dell IdeaStorm: Connecting with Customers via Social Networks | KiteTail: innovation management for growth Wed, 28 Feb 2007 05:13:41 +0000 http://blog.kitetail.com/2007/02/05/strategy-101-revisiting-low-cost-leadership-with-dell/#comment-222 [...] is a good opportunity to reconnect with their customers. As I mentioned on my previous post: Strategy 101: Revisiting Low-Cost Leadership with Dell: At the business level, reiteration of the customer commitment and firm understanding of why the [...] [...] is a good opportunity to reconnect with their customers. As I mentioned on my previous post: Strategy 101: Revisiting Low-Cost Leadership with Dell: At the business level, reiteration of the customer commitment and firm understanding of why the [...]

]]> http://blog.kitetail.com/2007/02/05/strategy-101-revisiting-low-cost-leadership-with-dell/#comment-179 binnur Tue, 06 Feb 2007 17:37:01 +0000 http://blog.kitetail.com/2007/02/05/strategy-101-revisiting-low-cost-leadership-with-dell/#comment-179 Here are some additional reading materials on customer loyalty: <ul> <li><a href="http://www.kamaron.org/index.php/p/14/t/Customer%20Loyalty%20Research%20by%20Kamaron%20Institute%20demonstrates%20how%20to%20keep%20your%20customers." rel="nofollow">Customer Loyalty Research by Kamaron Institute</a> highlights the linkage between loyal customers and profitability.</li> <li><a href="http://www.amazon.com/gp/product/0471743151?ie=UTF8&tag=binnualkazils-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0471743151" rel="nofollow">Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work</a><img src="http://www.assoc-amazon.com/e/ir?t=binnualkazils-20&l=as2&o=1&a=0471743151" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> (<a href="http://media.wiley.com/product_data/excerpt/51/04717431/0471743151.pdf" rel="nofollow">Chapter 1 - Loyalty Myths That Subvert Company Goals</a>) by Keiningham, Vavra, Aksoy and Wallard discusses the importance of understanding the profitability of your customers to achieve better ROI on your customer retention investments. The author also discusses 11 Customer Loyalty myths, including the utilization of product lifecycle to determine the balance between customer acquisition vs. customer retention programs.</li> </ul> Here are some additional reading materials on customer loyalty:

• Customer Loyalty Research by Kamaron Institute highlights the linkage between loyal customers and profitability.
• Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work (Chapter 1 - Loyalty Myths That Subvert Company Goals) by Keiningham, Vavra, Aksoy and Wallard discusses the importance of understanding the profitability of your customers to achieve better ROI on your customer retention investments. The author also discusses 11 Customer Loyalty myths, including the utilization of product lifecycle to determine the balance between customer acquisition vs. customer retention programs.

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