More on The Business of Innovation from CNBC
April 3rd, 2007 by binnur
This week was the 5th episode of the Business of Innovation series from CNBC. So far the program covered topics on: Innovators & Iconoclasts, Revolution & Evolution, New Tricks & Old Dogs, People & Technology and Loners & Teammates. The show seems to be targeted for executives and senior managers who are trying to understand what innovation is, and why they should care.
Though the show doesn’t give definitive answers, as innovation is not an exact recipe, it does highlight the varying views on innovation through interesting featured guests, interviews and discussions throughout the show. At times, the guests might leave you wondering why & how, but they are thought provoking nevertheless… Some highlights of the discussions include:
- Are innovators born or made?
- Can you really innovate through your customers, and to what degree?
- Is revolution a better approach to innovation over evolution?
- Who really innovates: one person or a team?
- What are the different types of innovations?
- Do CEOs have the incentive to innovate?
At times energetic, the show demonstrates how one person’s evolution is another’s revolutionary innovation. As far as the show’s resident innovation expert, Roger Schank, is concerned, I guess someone needs to play the devil’s advocate. He is obviously biased towards his internal definition and classification of innovation, types of innovation as well as the type of innovators.
If you haven’t seen the show, you can watch the episodes on the CNBC’s Business of Innovation site, and form your own opinions.
Technorati Tags: Business of Innovation, CNBC, innovation, Roger Schank