Word for Word of American Public Radio recently brought a conversation with Thomas Friedman and Dov Seidman from the National Press Club. The discussion includes Dov Seidman’s new book How: Why How We Do Anything Means Everything…in Business (and in Life).

The interview revolves around how the business landscape is changing as the world gets flat and what it means to individuals and businesses. Dov emphasizes that in order to be successful in this connected world, it is not about what you know but how you do it, and how your values of trust, integrity and transparency will drive your profitability and business results.

You can listen the interview How to do business in the “flat world” at the Word for Word archives. Enjoy!

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