Strategic planning is all about the future: where you are going over the next 3+ years, how you plan to get there and how you know when you arrive to your destination. However, your success at your strategic planning all depends on how well you know yourself, and your starting point.

Here are few key areas where you should build a good foundation and understanding in order to achieve success at your strategic plans. It is a good starting point, but not all inclusive. Please add to this list with your experience and insights.

Know yourself
This is all about self-examination and being introspective. It is about recognizing your strengths and weaknesses, understanding your distinctive competencies and realizing your competitive advantage. This process requires you to be true to yourself about who you are, so you can chart a course for who you want to become.

Know your customer
You want to understand your customer better than your customer understands herself. What keeps them up at night; what they don’t foresee today, but will need tomorrow; what motivates them to buy and turns them off; what makes them successful; why their customers prefer them to others; how are they profitable … This is where you are wishing for a mind-meld approach to getting to know your customer. In the end, you want to become a specialist in your customer’s businesses. It will help you understand their articulated needs, but also help you innovate for the unarticulated opportunities.

Know your competitor
You need to understand your competitors and your industry in order to play the game. What are the strengths and weaknesses of your competitors? Why are your customers choosing your competitors’ products? What is the layout of the industry structure; how is the ecosystem playing out; what are the trends; … These will help you to identify new opportunities and potential threats.

Know your data
What do you need to insure a sound decision making process? What key performance indicators do you need to benchmark and watch for? Always remember the saying: garbage in - garbage out.

Apply differentiation
There is a subtle yet important difference between being different and differentiating yourself. You don’t just want to be different. In everything you do, you want to offer significant value over your competitors. You want that value to shine through your brand image where your customers, current and future, can clearly recognize it.

Create your safe haven
We are living in a global world where competition is everywhere and customer loyalty is in demand more than ever. Recognize the challenge, and figure out how to create high entry barriers to protect yourself using your strengths. Aside from patents, look to build exceptional customer relationships, alliances and partnerships.

Know your resources
There are always more things we want to do than would fit into the time and resources available. But, that is no excuse to spread your resources too thin. Multi-tasking, frequent context switching will kill the productivity of your team. Instead, prioritize and stay flexible.

Be agile and adapt
In a way, everything is in a constant flux and all things change. So, be alert, stay in control and watch for shifts in the marketplace and in your customers. Recognize the changes, be agile and adapt accordingly.

Minimize your dependence
No doubt we can’t do it all ourselves and we need help. At the same time, recognize your dependencies and work to minimize them. This could be anything from your one customer, a product, partnerships or alliances.

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