It was the best of times… It was the worst of times… No worries, not when we have strategic agility.

Just as strategy’s roots come from the military with Sun Tzu, the foundations of strategic agility are thanks to Napoleon. By incorporating mobility and flexibility (corps d’armée system) combined with strong communication channels (communication backbone of marshals), Napoleon revolutionized the war strategies of his time. He recognized time as the key strategic element for his success, and gained a competitive advantage by identifying ways to dynamically organize and structure his attacks based on the latest information from the battlefront: a classic example of marrying strategic planning with strategic agility.

I don’t need to point out that our business environment has changed. For some, it might even feel a bit like a battlefront. Every day it is increasingly competitive, with an abundance of information available instantly to everyone, where constantly evolving technologies accelerate the commoditization cycle, not to mention we may be at the brink of an economic depression. With that, every strategic plan has the opportunity to become obsolete overnight, along with what was once your competitive advantage and differentiation. As they say, never a dull moment.

How well and how fast you predict, foresee, adjust, adapt and exploit opportunities in this ever changing environment defines your strategic agility quotient. With that, strategic agility is not just a nice to have. It should be embedded into your culture, your business processes and organization, and you should make it a key core competency and capability to enable continuous value creation for your company.

To foster strategic agility, you need to invest in many facets of your organization.

• Management by Objective (MBO): Originally rooted in HP’s management philosophy, MBOs are a great way to align your workforce to the ever-changing needs of your organization.
• Change management: Your efficiency and effectiveness at mastering change initiatives and handling uncertainty will improve your speed of execution and the flexibility of your organization.
• Communication backbone: Everyone in your organization needs to understand your business and the context for its success. Through this, they can understand the key triggers to watch, to act upon and more importantly their role for making it happen.
• Organizational learning: Your culture not only needs to embrace new and different, but also learn from past experiences.
• Organizational processes and structure: Without a well understood set of processes, new information and knowledge will be lost within the organization. Without an organizational structure that can effectively act on new information and knowledge (prioritization of projects, resources, …), one would be left wishing that the information was never observed.
• Organizational talent: With your HR team, you need to grow and recruit the needed talent and experience to execute for the future.
• Environmental scanning: Build in habits and provide tools for your organization to look for future trends. But don’t stop there; encourage communication and incorporation of your findings into future plans and activities.
• Ecosystem capabilities: You need to extend beyond your organization, to your ecosystem, and build capabilities and a communication backbone for faster response: customer relationship management, supply chain, distribution chain, manufacturing, IT, …
• Maintain a healthy balance: As with everything, you need to maintain a balanced view between adaptiveness, responsiveness, speed, cost, quality, functionality, brand and customer care.

Though strategic agility is a 2-word phrase, building the capability and skills to be strategically agile is more complex. Think of it as a pyramid of capabilities that build on each other, extending beyond your organization’s boundaries. You can utilize this framework to assess your strategic agility. Does your organization and your ecosystem have the intent, the focus towards scanning the horizon and beyond, and to what degree and depth? Do you have the right behaviors to support the intention: avoidance of analysis paralysis, creative analysis, systems thinking, the curiosity to explore and understand? Does your organization and ecosystem extend beyond now to understand new patterns formulating on the horizon, and work collectively to decode the hidden messages? Does your culture welcome new ideas and thoughts at every level? Do you have the processes and structures to make the necessary adjustments and strategic course corrections efficiently and effectively?

Strategic agility is not for everyone, at least not to the same degree. But, recognize that globalization and the speed of change is requiring every industry to embed some aspect of strategic agility into its core in order to survive, even if your sole differentiation is based on operational excellence. So, get to know thyself. Analyze your risk profile, communicate your key boundaries for decision making (hurdle rate, % of customers impacted, resources impacted, ..) and define your key change triggers that your organization must be aware of (new technology, new entrant, shifts in the economy, customer trends, …). Whatever your solution, make sure you are not the frog slowly being brought to a boil…

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