7 Principles of Good Design
Monday, September 22nd, 2008“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
Steve Jobs
We all know a bad design when we see it. We not only remember them, but also share our experiences with others. But, it is the good designs that we admire and hopefully remember the most. Maybe it is the gorgeous look and simplicity of use of the iPod, or the one-hand-slide action of Motorola’s PEBL, or new and ingenious packaging like HP laptops, or some new online experience. The unforgettable designs are multi-dimensional. The best designs influence and enhance many aspects of our lives through interaction with those products/services — from our buying experience, to the delivery and packaging, to installation and use, to other products/services that complement it, to customer support and maintenance, all the way through end-of-life and disposal.
Design is the trendsetter. It is the translation of an idea to the final product. It has incorporated itself into every aspect of our lives, and became the ubiquitous element in our lives. “You can have any color you want as long as its black.” was Henry Ford’s manufacturing design revolution that triggered mass production. Today, design is yet again at center stage with the green revolution: good design is sustainable design. Good design delivers maximum impact to the customer with minimum impact on the resources of our planet. Good design contributes to the triple bottom line: economic, social and environmental.
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