Strategy+business has a great article regarding innovative metrics by Michael Schrage. As the author describes, innovative metrics are measures that gauge the unique value inherent in an innovation as a means of marketing it. In other words, instead of just relying on the traditional language of features and functionality to connect with customers, innovative metrics are used to relay the value of the new innovative idea, such as in the case of using horsepower to market James Watt’s steam engine.
Enjoy the article.
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