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Category Archives: marketing
Seeing Software Through Your Customers’ Emotions
The 2009 FIRST LEGO League competition is behind us. As a coach, it has been an amazing experience of the good and the not so good. We learned tons, especially about how to deal with frustrations spawned from having to … Continue reading
Posted in design, marketing, quality, technology management
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Focusing innovation strategy during an economic downturn
Focusing your innovations during down times is key to survival. You need to keep on innovating to differentiate and grow, but also innovate on products and services your customers would be more willing to buy to stay profitable. As I … Continue reading
Posted in innovation, leadership, marketing, strategic planning, sustainability
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s+b Article: The Metric behind the Slogan
Strategy+business has a great article regarding innovative metrics by Michael Schrage. As the author describes, innovative metrics are measures that gauge the unique value inherent in an innovation as a means of marketing it. In other words, instead of just relying on … Continue reading
Posted in innovation, marketing, metrics
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More on Positioning: HP and HDTV
I just read from ABI Research that HP is exiting the HDTV business. If I had known about this when I wrote the article on Strategy 101: A Look at Positioning Through Apple’s MacBook, I would have certainly mentioned it. … Continue reading
Posted in innovation, marketing, strategy
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Strategy 101: A Look at Positioning Through Apple’s MacBook
“Positioning starts with a product. A piece of merchandise, a service, a company, an institution or even a person… But positioning is not what you do to a product. Positioning is what you do to the mind of the … Continue reading
Posted in marketing, strategy, technology management
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