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Category Archives: strategy
From idea to business concept blueprint in five steps
“An idea that is developed and put into action is more important than an idea that exists only as an idea.” –Buddha We all have ideas… They come out of nowhere: in the shower, while driving, over coffee, reading newspapers… … Continue reading
Posted in creativity, entrepreneurship, leadership, strategy
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Strategy 101: Key Factors for Successful Strategy Execution
I previously discussed the challenges of building a successful strategy, and key areas where you need to build a foundation for your strategic plans to be successful. From experience, I have seen strategies fail at various stages and for various … Continue reading
Posted in leadership, strategic planning, strategy
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The Missing Link: Transparency in Customer Relations
This is a personal story and a reflection on the separation that exists between a company’s online and physical retail stores. Given current economic conditions, companies have to be more customer focused and look to continuously integrate many facets of … Continue reading
Posted in leadership, management, quality, strategy
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More on Positioning: HP and HDTV
I just read from ABI Research that HP is exiting the HDTV business. If I had known about this when I wrote the article on Strategy 101: A Look at Positioning Through Apple’s MacBook, I would have certainly mentioned it. … Continue reading
Posted in innovation, marketing, strategy
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Strategy 101: A Look at Positioning Through Apple’s MacBook
“Positioning starts with a product. A piece of merchandise, a service, a company, an institution or even a person… But positioning is not what you do to a product. Positioning is what you do to the mind of the … Continue reading
Posted in marketing, strategy, technology management
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