If you are looking for a different take on design thinking, check out Paul Pangaro‘s presentation at PICNIC ’10. Note: his slides are also available on the slideshare.
Rethinking Design Thinking – Paul Pangaro – PICNIC ’10 from PICNIC Festival on Vimeo.
Paul walks through the history of design thinking and design thinking process, as he questions if it is enough to solve today’s wicked problems. He highlights that, design thinking, as defined today, doesn’t allow us to judge what is better, and proposes using human effort and design process for measurement.
As he rethinks the design thinking, he offers design as conversation as its evolution: process of design as conversation rather than thinking. In return, he hopes, it will create a repeatable, transparent, directed and measurable results.
Going back to my argument for better thinking, I can’t say design as conversation is really that much better, clearer or any more valid than design thinking is. I felt, some of his arguments around how design thinking is lacking an engineering process is knit picking. I believe, this is more of the case, because the design thinking advocates have been spending more time selling the idea, than making it an engineering process. But, is it really meant to have an engineering vigor?!
No doubt conversations are a must in design, but also in any act of creation and change. Innovation is a definite change, and it emerges with its own language. And, as my son suggested, we might have peace IF the words really had one and only one meaning, with no concern for misunderstandings. Yes, we do need conversations, but more importantly, design conversations in order to take a step towards addressing our most wicked problems.


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